3 Ways TV Advertising Is Getting More Effective
The reason TV advertising is becoming more successful than ever before is a mixture of many factors in play right now. Some of these factors may even be viewed as the "archenemy" of the very medium itself. When you've got lemons turn them in to lemonade right? Here are the TV has been doing just that of some way.
Variable Number One: Targeted Programming.
The first reason for TV advertising getting more powerful is a competent customer viewing select scheduling. Instead of being passively viewed by enormous masses where most could care less about your commercial, you can now reach a viewer who's engaged in a plan that connects to what you're advertising. Giving you a much greater chance of joining and converting. Don't believe me? Simply look at the tra-gillions of shows you could care less about on cable! Guess what! Millions of others out there DO care about those shows! Each market show is just another outlet for how much to advertise on tv niche marketing.
Prime example - The VMA's, when Beyonce' showed off her baby bump or Lady Gaga came out dressed as a man, the social media world LIT UP! Thus did millions of TV sets! Individuals didn't watch the clips secondhand the next day on YouTube, they watched it live on TV about what was going on through social media, as in real time they found out. They also stuck around to see the remaining part of the show... and the promotion. This happens with all TV shows now. If something is occurring on a sitcom I can ensure you that it is being talked about on social networking seconds after it airs live. Social Media is driving more spectators back to the glowing box at the center of the room.
Factor Amount Three: iPads and Notebooks.
The computer is not any longer the escape carton in the den or extra bedroom. It is in lives and our hands in our hands at all times, on our laps. Most of the time at home, that location is in front of the TV. Yes. HOWEVER if you are in-tune with this fact, you can tailor your message to the audience who has the net at their fingertips using a ploy to visit your web site or get your app for a FREE hamburger, gift card, or stick of deodorant on TV. Offer them something FREE on TV, and you will grab their attention, and not only get their eyes for 10 seconds, but for the following 5 mins while they go to your website and get the goods you promised in the TV advertisements. If your merchandise is any good, you will likely have a customer for substantially longer than that first 10 seconds on-screen.